Social media is accessible to anyone with internet access. It can be through mobile browsing or typical internet access through a machine. Social media marketing can act as word-of-mouth marketing making the message come from a trusted source rather than a company. User to user recommendations is seen as more reliable than communications through a company. It also allows for direct consumer-to-business communication.
Common places where social media marketing is utilized includes, but isn't limited to:
Each of these sites provide a different target demographic and various ways to communicate. Typically company "pages" and advertisement will help increase company communication between users and the firm.
Through social media, potential customers are able to communicate with companies. Companies are able to portray an image that can be tailored to specific audiences depending upon the social marketing platform used.
Any and all of these services are available through Perfect World Media.
